Green America's Business Seal of Approval

John White and I met last night with Alisa Gravitz, Executive Director of Green America (formerly Co-op America). Green America will likely play an important role in the common good bank system.

Common good banks will invest only in socially and environmentally responsible businesses. Green America has a well-established program for certifying “green” businesses and has already given 2,860 businesses its Seal of Approval. Any existing business can apply. Any business that makes it through Green America’s rigorous tests is a sound candidate for common good bank loans.

For startups, common good banks will be able to borrow Green America’s criteria, to help evaluate how well the proposed business will serve the common good.